is part of the Informa Markets Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
View, browse and sort the sessions by pass type, track and format. With this Schedule Builder, you can create your schedule in advance and access it online before and during the event. Sessions do fill up so register early for the track that you would like to attend.
Creating an account or schedule using this tool does not confirm your registration or attendance at The Aesthetic Academy. To book registration please click here: The Aesthetic Academy 2019 Registration or call +1 949-830-5409.
Program and schedule subject to change. Additional presentations and workshops are still being added so check back periodically.
Mara Shorr, BS (Partner and Vice President of Marketing and Business Development)
Jonathan Kaplan, MD (Plastic Surgeon, Pacific Heights Plastic Surgery)
Samuel Peek (Founder and Incredible Executive Officer)
Mark J. Tager, MD (CEO, ChangeWell Inc.)
Kevin Sadati, DO (Facial Plastic and Reconstructive Surgeon)
Mohsen Ghoreishi (CEO & President, The KOHAN Group)
Location: Pacific B
Date: Saturday, October 12
Time: 8:00am - 9:45am
Track: Track Three: The Certified Aesthetic Consultant Program
Vault Recording: TBD
The Certified Aesthetic Consultant (CAC) course is designed as a highly-structured, interactive and intensive curriculum with the most recent and current information on sales and marketing techniques, regulations, technology, leadership and practice culture and business planning.
Participants will have the opportunity to take an examination at the conclusion of the course on either Saturday or Sunday to receive their CAC certification.
Module I: Advanced Marketing Techniques
Moderator: Mara Shorr
Jonathan Kaplan, MD: Why It's Critical to Diversify Your Marketing Channels
Sam Peek: Looks Matter: The Visual Component to Social Media Strategy
Mark Tager, MD: How to Give an Amazing Aesthetic Presentation
Kevin Sadati, MD & Mohsen Ghoreishi: Blueprint to Aesthetic Practice Success
*Only presentations that have been approved to share will be available to download / view on Saturday, October 12th at 8:00 am PST